Analytics

Charts

Terminology

In the following we clarify the most important terminologies used in this section and in the chart descriptions.

User Message

A user message is a single message sent by a user either to a bot (bot conversation) or to a human live agent (agent conversation).

Bot Conversation

A bot conversation describes a set of messages sent between a user and a bot.

Agent Conversation

An agent conversation describes a set of messages sent between a user and a human live agent.

Message Types

There are three different message types considered in a bot conversation. Messages sent within an agent conversation are not typed.

  • A freetext message is a plain text sent by a user.
  • A button message is a payload-enriched text sent by a user by clicking on a previously recieved button. We do not distinguish between quickreply and persitent buttons!
  • A media message is type of binary media file (image, video, voice, etc.) sent by a user.

Active user

An active user is considered a user that has sent at least one message within the selected time span.


Messages

Here we describe the summary and series charts and KPIs for the Message domain.

Message Summary

Images The message summary view offers several analytics regarding:

  1. Messages received Total number of user messages sent in the selected time period. This includes both, messages sent during handover to a human live agent as well as messages sent to a bot.
  2. Messages per user Average number of user messages, including both messages sent during handover to a human live agent as well as sent to a bot.
  3. Free text input Total number of freetext user messages sent in bot conversations.
  4. Parse rate The parse rate is computed by the number of interpretable freetext user messages divided by the total number of freetext user messages sent in bot conversations.

Message Series

There are three message series KPI charts:

Message types

Number of user messages sent in a bot conversation per bin, categorized by their type. Images

Message bot/live

Total number of user messages per bin, categorized by whether they were sent in a bot or agent conversation. Images

Rates

Showing the two existing rates per bin. Images

  • Parse rate The parse rate is computed by the number of interpretable freetext user messages divided by the total number of freetext user messages sent in bot conversations.
  • Freetext rate Total number of freetext user messages sent in bot conversations.

Message Distribution

Shows per cell the distribution of sent user messages. The presented percentages are computed by the number of user messages sent in the specific time cell (e.g. Monday(s) 08:00-10:00) divided by the total number of sent user messages in the selected time span multiplied by the time cell count (number of how many times the specific cell exists in the selected time span). Note that the computation of this chart is independent of the selected resolution. Images

Message per Channel

Shows the total number of user messages sent in the selcted time span categorized by channels, includeing both bot and agent conversations. Note that the computation of this chart is independent of the selected resolution. Images


Users

Here we describe the summary and series charts and KPIs for the User domain.

User Summary

Images

  1. Total users Number of active users in the selected time span.
  2. New users Number of users that have sent their very first message in the selected time span.
  3. Returning users Number of active users in the selected time span that were also previously active.

User Series

There is one user series KPI chart:

Users

Images

  • Returning users Number of active users in the time bin that were also previously active.
  • New users Number of users that have sent their very first message in the time bin

User distribution

Shows per cell the distribution of active users. The presented percentages are computed by the number of active users in the specific time cell (e.g. Monday(s) 08:00-10:00) divided by the total number of active users in the selected time span multiplied by the time cell count (number of how many times the specific cell exists in the selected time span). Note that the computation of this chart is independent of the selected resolution. Images

User per channel

The total number of active users per channel in the selcted time span. Note that the computation of this chart is independent of the selected resolution. Images


Handovers

Here we describe the summary and series charts and KPIs for the Handover domain.

Handovers Summary

Images

  1. Total handovers Total number of accepted handovers in that time span.
  2. Handover requests Total number of requested handovers in that time span regardless of whether they were accepted or rejected.
  3. Handover rejections Total number of handover rejections in the given time span
  4. Handover rate Number of active users with accepted handover initiated by users divided by the total number of active users. Note, each user counts only once even if the user enters handover multiple times within the selected time span.

Handover Series

There are two handover series KPI chart:

Handovers

Images

  • Handovers session Total number of accepped handovers per time bin
  • Handover requests Total number of requested handovers per time bin

Handover rates

Images

  • Handover rate Number of active users with accepted handover initiated by users divided by the total number of active users. Each user counts only once. A user which has been multiple times in the time span counts only once.
  • Handover rejection Total number of handover rejections in the given timebin

HandoverRate distribution

Shows per cell the distribution of accepted handover users. The presented percentages are computed by the number of distinct handover users in the specific time cell (e.g. Monday(s) 08:00-10:00) divided by the total number of distinct active users in the selected time span multiplied by the time cell count (number of how many times the specific cell exists in the selected time span). Note that the computation of this chart is independent of the selected resolution. Images

Handover per channel

The total number of accepted handover users per channel. Note that the computation of this chart is independent of the selected resolution. Images


Retention

We take cohorts of new users in the selected time span and for each of the consecutive equally sized time spans we count how many users of the cohort are active during that time period. We present the total counts as well as the percentage. The original cohort is always 100%. Images

Restrictions

Retention is only available for these time spans: 7D with resolution "day" 1M with resolutions "day" and "week" 3M and above with resolutions "week" and "month"


Intents

Top 10 user intents

The 10 most frequently used user intents in the selected time span. Images


Intents Series

Distribution of user intent interpretations per time bin. Images

Creating new user intent series charts. Images

  1. Klick to create new user intent chart.
  2. Select the user intents which should be included in the series.

Channels

Shows the total number of user messages sent in certain channels in the selcted time span, includes bot and agent conversations. Note that the computation of this chart is independent of the selected resolution. Images The total number of active users per channel in the selcted time span. Note that the computation of this chart is independent of the selected resolution. Images The total number of accepted handover users per channel. Note that the computation of this chart is independent of the selected resolution. Images

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